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Sep 15, 2011

Bose Announces SoundLink Wireless Mobile Speaker

Today, Bose has introduced the SoundLink Wireless Mobile speaker, a portable speaker that connects wirelessly to any Bluetooth enabled device. Now, the music from a smartphone or tablet can be streamed at the touch of a button and played out loud anywhere — with a level of audio performance, mobility and durability that’s entirely new for Bluetooth speakers. The SoundLink Wireless Mobile speaker will be available from Bose and select authorized dealers worldwide beginning September 15, 2011.

Bose SoundLink

Bose SoundLink

“People want to listen to their music everywhere,” said John Roselli, director of Bose Product Marketing. “And millions of consumers already own Bluetooth enabled devices like the iPhone, iPad and Android phones that can store thousands of songs. But there hasn’t been a way to experience that content like the SoundLink Wireless Mobile speaker. With no wires or docking needed, its magic becomes evident the first time you hold it, and the first time you hear it.”

A New Kind Of Audio

Bose engineers developed inventions to do something that hadn’t been done to date: reproduce full-range audio from a single, hand-held enclosure. The SoundLink speaker’s audio impact defies its size. It combines four low-profile neodymium transducers for clear high- and mid-frequencies, with new dual-opposing passive radiators — designed with a patented waffle-shaped surround — for rich, deep, low notes. With the radiators placed in an opposing fashion, vibration is eliminated, turning the energy into acoustic power. The speaker’s audio package is complemented with sophisticated electronics, including Bose digital signal processing algorithms, to reproduce instrument definition and detail at any volume.

A New Kind Of Mobility

“Bluetooth speakers have been available before today, but we believe the SoundLink Wireless Mobile speaker represents a step forward — a better experience,”

Delivering quality sound wasn’t enough: the SoundLink Mobile speaker had to meet other rigid criteria to achieve its design goals. At less than two inches thick, and no bigger than an average book, it can easily fit in a bag, backpack or briefcase. For instant setup, its integrated cover unfolds into a stand. Open the cover, and the system is ready to be played. Close it, and the system shuts off. A rechargeable lithium-ion battery supplies power for more than three hours at high volume, and for more than eight hours at typical listening levels, making it ideal for the beach, park, party, home, or office.

A New Kind Of Durability

The SoundLink speaker is a road warrior. While no mobile device can endure every circumstance, the SoundLink speaker was built to withstand the rigors of daily use like no other product in its category. It was tested in Bose environmental labs to resist salt-fog, sand, wind, and moisture. And using end-caps made from automotive-grade chrome, it will survive being dropped — repeatedly.

The Convenience Of Wireless

The SoundLink Mobile speaker features Advanced Audio Distribution Profile (A2DP) and a powerful antenna for a reliable wireless audio connection. Pairing takes moments, and wirelessly connecting to a smartphone or tablet is as easy as pressing one button on the speaker’s control panel. The six most recently used Bluetooth devices are stored in memory, eliminating the need to pair again. And music can be streamed while texting, emailing or web-browsing.

“Bluetooth speakers have been available before today, but we believe the SoundLink Wireless Mobile speaker represents a step forward — a better experience,” said Roselli. “We also believe that people will reach for it again and again, and enjoy their music in ways and places they never imagined.”

Trim Options, Accessories, Availability

The SoundLink Wireless Mobile speaker comes with a standard trim level and a dark gray Cordura nylon cover for $299.95, or in the LX model, with a premium trim level and a dark brown leather cover for $349.95. Accessory covers in nylon (bright red or royal purple) and leather (burgundy or tan) are available separately for $29.95 and $49.95, respectively.

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